SEOJuice aka UpWeb | SEO You Can Do Without



man in a black balaclava grinning whilst holding a wad of dollars


Exposing a Crook

Following on from my first article about SEOJuice who on 10th February 2016 also became known as UpWeb SEO and who have now changed their named again to UpWeb Digital Marketing Solutions, part two shows that despite farming work on my website out to a company in India who built thousand of spammy backlinks, this cowboy company still hadn't learnt their lesson.  I was determined to get every penny back that I'd paid to them but Dave Adamson clearly wasn't going to give up without a fight.  Having blogged in detail about the work that SEOJuice carried out on my website and included screenshots of his phoney promotional material along with correspondence that had been exchanged between us, he was understandably a little upset.  The last thing a fraudster wants is to be exposed.  This was someone who at the time had been working from home for just a couple of years running a search engine optimisation business with occasional help from his fiance so when I received the following email from their "human resources department" I almost fell off my chair.


screenshot of email correspondenceThe email in its original format was too small to be read when uploaded to this blog and too large to screenshot so I have rewritten it so that it can be read.  The screenshot below is a snippet from the original just to prove that it is genuine.  When dealing with a prolific liar you have to cover your tracks.



copyright violation orig



And my reply:



screenshot of email correspondence



As weeks and months passed by I heard nothing more but the phoney promotions touting for business in the Warrior Forum continued.  I had been working flat out to get my website back on track after all the damage that had been caused by Dave Adamson and his black hat SEO but a sudden bereavement in my family meant the next few years were particularly challenging hence pursuing a refund from SEOJuice / UpWeb SEO was no longer my priority.  The search engine optimisation that I was carrying out on my website was slowly paying off and the penalty notice from Google was eventually removed.

One day in September 2016 almost three years to the day since my last contact with Dave Adamson, I received notification that a review I'd written about his search engine optimisation services had received a comment.  It confirmed that this was one fraudster who had no intention of becoming an honest and trustworthy businessman any time soon.

The screenshot below is from the review website and features a reply by "Marc Matherson" to the review that I wrote. 



screenshot of a review posted on a review website



Following my response I didn't hear another peep from this bunch of frauds.  

The following year whilst working on a different article in my blog during the afternoon of New Year's Eve 2017, I suddenly realised for some strange reason that I had never received a single penny back from Dave Adamson.  Curious to see what this fraudster was up to nowadays I Googled and found that the website had a whole new look but still featured the same old phoney guarantees of page one ranking or your money back.



screenshot of a website 

Wanting to see what else they had been up to since my last contact I discovered they had continued posting in the Warrior Forum until October 2014 but had then dropped off the radar completely.  The series of events that took place over the next couple of hours made my last afternoon of 2017 exceptionally entertaining.



Dave Adamson Running Scared

SEOJuice had always relied on fake customer reviews and used them as part of their promotions and nothing had changed.  On their newly updated website there was a link to which is a business review website in Australia.  Out of the fifty reviews that had been left, one by claireh19 of East Perth caught my attention.  Unlike the other people who had left reviews claireh19 had four reviews to her name whereas everyone else only had one.  Ironically all four had been written on exactly the same day, the first was for a shop, the second for a restaurant where she'd spent $35 and the third was for another restaurant where she'd spent $32.  The first two reviews were less than six lines long and the third was ten lines.  Then you have the review that she wrote for UpWeb SEO which was nine lengthy paragraphs or a whopping five hundred and sixty words.  She says she spent $300 with this search engine optimisation company so if she had signed up to their cheapest price plan they would have worked on her website for three months.  Bear in mind that SEO takes about three months before it starts to kick in.  She writes that by the second month her traffic had grown so much that she decided to spend another $20 to promote a further twenty keywords.  According to UpWeb SEO’s price plan, increasing the number of keywords from ten to twenty five would have cost Claireh $100 so not only was she on the cheapest plan but after just two months she had seen such an improvement in ranking and traffic that she was now paying $120 per month or £64 to promote an additional twenty keywords.  What a bargain! 

screenshot from a website
Needless to say since leaving her four reviews on the same day in 2013 which was just five months after I terminated my agreement with SEOJuice, claireh19 hasn't written a single review since.  Call me suspicious but knowing as much about this company as I do, I don't believe for a minute that the review is genuine.  It should be remembered that the last amazing review I found for this company was written by Dave Adamson's fiance who at the time was also sending me my monthly reports from SEOJuice. 

I think I can say with some degree of certainty that the reason they changed their name to UPWeb SEO was to try and distant themselves from my very damaging blog which by this point in time was ranking very well on Google. 



screenshot of some text from a review website



Whilst looking at the updated version of their website a chat box suddenly appeared and the temptation to respond was overwhelming.  Having typed a reply I fully expected to be told someone would get back to me in due course but to my surprise look what happened next



screenshot of a live chat facility on a website



As soon as this fraudster realised who it was that he was talking to the chat was closed and I was blocked.  To be honest, I was amazed that I had even received a response considering it was New Year's Eve or 4am on New Year's Day in Australia.  I felt quite disappointed that Dave didn't feel like chatting so went back to his website to say hello through the "Contact Us" page but instead of seeing their home page I was faced with this:



screen shot of a website down message


For the second time the founder and primary employee of this cowboy search engine optimisation company had made me laugh out loud.  I couldn't believe that he had taken his website offline because of little ole me.  I tried again just to make sure it wasn't a technical glitch and on the third attempt it became apparent that my IP address had been blocked.



screen shot of a message on a website's home page



I have to assume that me appearing out of the blue on New Year's Eve/Day hadn't been the start to 2018 that Dave Adamson had been hoping for.

Not only had he registered a second name for his company but he had also built a new website at and just like the first one, it was full of phoney promises and lies about page one ranking or we'll work for free.  There were charts showing dramatic improvements in search engine ranking for keywords they had "apparently" promoted and of course there was no shortage of reviews written by satisfied customers.  The other interesting fact that I noticed was they were targeting companies closer to home instead of touting for business overseas and were also trying to attract small businesses.  Considering their guarantees of page one ranking or your money back that surprised me but then I suppose it's because small businesses are easier to con.  



screenshot of a Google search result



screenshot of text from a website


I was only able to access their new website at for a short time before my IP address was blocked so now I couldn't access either of their websites.  Dave was clearly very stressed and wanted to keep me well away from his black hat search engine optimisation company at all costs.  Four years had passed and I had almost completely forgotten about my experience with him yet within a matter of minutes the fire in my belly was raging and I was determined to pursue him once again for the money he owed me.

After writing a review for them on I was then asked to provide documents to prove that I had actually done business with them which I found quite strange however having supplied them with copies off all the PayPal payments, I was then advised it was too far in the past so my review wouldn't be published.  How convenient.  On " UpWeb SEO has fifty positive reviews.  Funny that!



A Leopard Never Changes its Spots

More screenshots from this cunning and convincing search engine optimisation company but the same old lies.



screenshot of text from a website



screenshot from a website



Just a few days later and I received a lovely Happy New Year message by email in which SEOJuice now trading as UpWeb SEO told me they were happy to have me on their team.  There was also an offer of some generous discounts in return for client referrals.  Discounts of 100% and 150% scream of desperation to me but I suppose that's what happens when you're a liar and a cheat.



screenshot of a marketing email from SEO Juice Australia

Considering I still hadn't received my money back for the black hat search optimisation work that had been carried out by SEOJuice / UpWeb SEO which had led to my website being penalised by Google, I started thinking very carefully about my next move.  In the final instalment of this blog you'll see what steps I took and how Dave was still trying to con businesses into believing his services were genuine and that his cowboy company could be trusted.  It goes without saying of course that there's no end of phoney customer reviews but this time they're live on YouTube and furthermore, you'll also see a presentation about this black hat search engine optimisation company from Mr Adamson himself.